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SLOW JO GOES HOLLYWOOD

martes, febrero 11th, 2014

Is it time to slow down for some of Hollywood’s biggest stars?

Hollywood’s leading men and ladies who miss out on an Academy Award this year can look forward to a far more exciting prize than a golden gong.

These stars may not be heading home with a glittering statue, but instead they will be gifted with one of our slow watches to help them live a more laid-back life in busy LA.

We selected our new vintage leather styles for inclusion in the ‘Everyone Wins At The Oscars®’ gift bag, which contains a range of luxurious, stylish and unusual presents up to the value of US $55,000.

We created slow watches to inspire wearers to take more time for themselves and the things that are important in their lives – and to stop chasing the minutes and seconds. Ultimately, slow is not a speed. We hope it shall express a new attitude to life and personal freedom.

Time is something that probably everyone would like to have more of, even Hollywood stars. Don’t you think!?

We can’t wait to find out how the Oscar® nominees will appreciate receiving our watch as a gift. That it was selected by Hollywood’s leading expert on celebrity gifts to be part of the coveted «Everyone Wins at the Oscar’s®» giftbag, makes us happy and proud.

Our friend Lash Fary, a leading expert on celebrity gifting and founder of ‘Distinctive Assets’ the LA-based agency that created the Oscars® Goody Bags 12 years ago said: «It has been a few years since we have included a watch … primarily because the watches that presented themselves as options just didn’t feel right for these acclaimed actors.

“But slow watches are high-quality Swiss-made timepieces with a fresh and stylish perspective on time with a single hand and 24-hour dial. The unique shape and interesting packaging make slow watches a great gift for our distinguished celebrity clientele. I am thrilled to be including the new brand slow watches in our 2014 «Everyone Wins At The Oscars®» Nominee Gift Bag.»

Thank you Lash! And great to be a part of your great gift bag!!



MEET THE LATEST MEMBER OF THE SLOW JO FAMILY: THE VINTAGE LEATHER BANDS

miércoles, noviembre 27th, 2013

We are super excited about our new Vintage leather strap series!

They are just the perfect addition to our soft leather straps as they are thicker and firmer. They have a fantastic raw look and give totally new look to the watch.

Which one to chose is only a question of personal taste, but in general you should try them both! It’s so easy to exchange them with the tool that we provide that it would be a bummer to only have one.

The vintage leather styles come in five distinct combinations: All black case with brown band, all gold case with dark brown as well as black band, silver case with dark brown strap and a real special: dark green strap with the all black case!

But enough said: Check them out in our shop!



MAY WE INTRODUCE: OUR NEW OFFICE!

miércoles, octubre 30th, 2013

We are growing up and are ready to take the next step: We just „soft launched“ our new office in Hamburg – whoohooo!!

Of course there are still thousands of things to do and to take care of. But it’s great to have some more space and also a place where you guys can always drop by and meet slow Jo in person 🙂

It’s an office and no store but who knows what will happen in the future… A slow store… does not sound that bad! Hehe.

And here is the address:
Eppendorfer Weg 1
20259 Hamburg

Cheers all together!

Yours
Corvin and Chris



THE FANCY LIFE OF RUNNING YOUR OWN START-UP

miércoles, octubre 23rd, 2013

We both made the well thought through decision of quitting our well paid jobs and pursuing our dreams of building our own brand and living a slow life. We definitely enjoy every moment of it!
For those of you how consider doing the same we are sharing some first hand impression of our latest PR tour to London, Amsterdam, Hamburg, and Munich.

First of all it’s about luxury travelling with a lot of leg room

Of course you will also enjoy limousine pick up service from the airport…

You sleep on 5 star house boats…

You never have to carry your stuff around…

You will never have to wait for an editor

All in all: IT COULD NOT BE MORE FUN!

And slow Jo enjoyed the great view as well.

We are very certainly having the best time of our lives and you guys make every day even better.
Thanks to all of you for the great support and keep being slow…

Yours,
Chris and Corvin



WHY WE SEND SLOW JO TRAVELLING AROUND THE WORLD!

viernes, abril 5th, 2013

We guess you have already seen some pictures of travelling slow Jo on Facebook. Of course everybody looooves travelling and for sure we posted some very nice photos of slow watches in fantastic locations and awesome views – but why is travelling actually slow!?

The first point we mentioned already: because we love it! And slow is all about focusing on what you love to do…

But of course there is much more to it:
When you travel you open your mind. That’s a great first step out of your hamster wheel of daily routines. As you are not in your usual environment you have to get out of your comfort zone which allows you to re-think your life and make the right decisions for the future.

You widen your horizon and experience different views on life, foreign mentalities / cultures and valuable impressions which help you to become an even wiser person than you might already be. Getting a new perspective often facilitates seeing what are the really essential elements in life.

When you travel you can completely let go of your stressful life and re-set the focus on what YOU really are and what YOU really want. You can truly live the moment (if you are able to turn off your phone) and stop chasing every minute.

At the end of your trip you move on and leave something beautiful behind. Letting things lose is another essential slow element and it ensures that everything keeps developing and flowing.

You see there are a couple of good reasons why travelling is slow. At least these are some of the reasons why we let slow Jo travel to all these amazing places. Of course there are at least 1000 more reasons and if you want you can share yours with us!!

We will continue to share some impressions of slow Jo’s trips from time to time in order to give you some inspiration to get into a holiday mind-set even you might be at home…

But enough of story telling; you need pictures!! 🙂 They alone give enough reasons, why we love travelling and why it is slow!

slow Jo in Borneo…

slow Jo in Lisbon…

slow Jo in Hong Kong…

slow Jo in Alicante…

slow Jo on top of the world!!



SLOW – (ALSO) A WATCH BRAND

miércoles, abril 3rd, 2013

Of course our main aim is to slow-ify the world: to inspire people to get out of the hamster wheel and focus on what’s truly important in life. That goes along with a lot of fun and lifestyle, and we tend to forget the watch making part.

As we don’t like to show off we never really talk about our outstanding product and let our customers speak for it. But that does not stop us from being proud to share that watchuseek.com –one of the worlds leading and most respected platforms for watches- reviewed slow Jo in detail and had nothing but great things to say ☺

This kind recognition from watch experts is truly important to us as it proves that we are one the right track delivering not only a unique story, but also a credible high quality product.

Check the posts at:
http://forums.watchuseek.com/f2/how-slow-can-you-go-slow-not-speed-its-mindset-841295.html
http://www.watchuseek.com/news/slow-is-not-a-speed-it-s-a-mindset-…-slow-watches



WHY WE LOVE THE ONE HAND CONCEPT

lunes, marzo 18th, 2013

“Oops, the watch has only one hand?”
“Can you even read the time on this thing?”
“Should the zero be on top or the twelve?”

Sounds like we are reading your mind? Or do you already wear a slow and know the answers!? At least these were some of the questions regarding the one hand concept we have received over the last couple of weeks and it seems that this topic is of interest for you… So, let’s answer these questions and share some background information of the single hand concept of slow!

Actually, there are quite a lot of thoughts and even real values behind the idea of focusing an entire brand on a one hand watch…

To start off with: It represents the original way of showing the time! The first time tellers were sun clocks and they obviously had only one “hand” that turned once every 24 hours (if there was sun:)). The first mechanical watches also had one hand. Actually the minute hand was added much later when people felt it was necessary to be more punctual and precise. That might be valid for plane schedules or TV stations; however we much prefer the idea of a watch giving you a good indication of the progress of your day rather than constantly reminding you of time pressure.
But of course the watch needs to be fully functional! With a little bit of practice it’s no problem to tell the time +- 1 or 2 minutes. Piece of cake!

Another very natural component of this concept is that the hand actually follows the movement of the sun. It rises on the left at 6 am, it is at the zenith at 12 o’clock and it ends in a beautiful sun set at around 6 pm. Smart hah? 😉 Check out our scientific state-of-the-art illustration!!

In addition, since the one hand turns around the dial once in 24 hours (a FULL day) instead of 12 hours on a normal watch, it moves at only half the speed. This makes the watch truly slow!

Finally, the single hand concept also represents the idea of reduction to the really essential things. If you only need one hand to show the time, why do two or even more? Simplicity is key!

And that’s basically what slow is all about: Focusing on what is really important in your life. Living every moment rather than chasing every minute.

Be slow…



QUIT YOUR JOB THE SLOW WAY!!

miércoles, febrero 27th, 2013
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Hey friends out there!

If you feel your job sucks and you deserve better, just quit!

Life is too short to waste time in the wrong job. Yes, after a certain time even the hamster wheel might feel comfortable and there seems to be no urge to change things for the better. But that’s certainly not how life is supposed to be. Quitting your frustrating boring job would be a great start!

And if you do so, do it with a good portion of rebelliousness and fun. Do it the slow way!!

Check out the inspiration in the clip on top – but we guess you did that already anyway… 😉



SLOW @ STREIT’S

viernes, febrero 22nd, 2013

Last night our friends Ghanem and Sebastian hosted the traditional business get-to-together at Streit’s Cinema with the idea to connect various interesting people.

They initiated this event many years as they realized that the year is passing to quickly and there is not enough time to build new relationships and exchange inspirations.

Of course we were immediately excited to support this slow approach and contributed a slow one-hand watch for a luck draw. In the end Michael was the happy winner, but it was an amazing feeling that everybody wanted it.

It was awesome to meet a lot of great people and to receive such a positive feedback on our brand.

Thanks a lot for an inspiring and slow night!



MASSIVE NYC SHOOTINGS REPORTED

domingo, enero 20th, 2013

Luckily, this headline seemed to be misunderstanding and is actually referring to the over 6000 shots that photographer Robert Whitman took for the slow launch campaign in the streets of New York this summer.

We were aware that this shooting will define the personality of the brand in a significant way. Therefore we all were immediately excited about the idea of working with Robert who is famous for capturing the moment in a very impactful and unique way. That’s why Robert was perfect to bring slow‘s authentic, casual and yet sophisticated brand DNA alive in very unstaged and raw way. The shots truly represent what slow is about: Real people, fun, spending time on what’s important in your life, and great watches.

Needless to mention that we had an amazing time in NY: Perfect weather, great locations, a huge tour bus, a fantastic crew, and of course incredible photos as a result. That’s how work life is supposed to be!

Apart from all the fun Robert did a hell of job and the guys who do slow were right there to message his tired shoulders after three days of none-stop shooting! Check out more of Robert’s great work at Robertwhitman.com!

Have a great time and be slow