Luckily, this headline seemed to be misunderstanding and is actually referring to the over 6000 shots that photographer Robert Whitman took for the slow launch campaign in the streets of New York this summer.

We were aware that this shooting will define the personality of the brand in a significant way. Therefore we all were immediately excited about the idea of working with Robert who is famous for capturing the moment in a very impactful and unique way. That’s why Robert was perfect to bring slow‘s authentic, casual and yet sophisticated brand DNA alive in very unstaged and raw way. The shots truly represent what slow is about: Real people, fun, spending time on what’s important in your life, and great watches.

Needless to mention that we had an amazing time in NY: Perfect weather, great locations, a huge tour bus, a fantastic crew, and of course incredible photos as a result. That’s how work life is supposed to be!

Apart from all the fun Robert did a hell of job and the guys who do slow were right there to message his tired shoulders after three days of none-stop shooting! Check out more of Robert’s great work at Robertwhitman.com!

Have a great time and be slow…

This week you’ll have the rare chance to witness the launch of a brand that will set a new footprint in the landscape. When you look at established brands today, don’t you sometimes think “I wonder how it all started?” Obviously every brand started from zero at one stage, which is difficult to imagine after they have been around for so long.

Watch out! Now you can follow a brand from the first moment of its creation, seeing it flourish over years and change people’s mindset for the better. As opposed to other brands we will not change our personality based on commercial needs or customer requests. We only sell online directly to the consumer and this undiluted communication will ensure that we will always stay true to the brand story and our friends.

Be one of the first to check out slow’s home at slow-watches.com.

You will see a lot of great visuals from our NY photoshoot that nicely reflect the unpretentious positive attitude of the brand. There is plenty of background information on the brand and us, some videos and of course all the details on slow Jo – the slow watch. We are pretty proud of launching this brand and its website today! So, there’s absolutely going to be a celebration tonight! 🙂

Cheers! To slow…